论社会中介组织的内部营销

社会中介组织在我国经济发展中发挥着日益重要的作用 ,然而却存在着服务质量低下等问题。服务利润链理论认为 ,组织的内部服务质量决定其外部服务质量。为了提高客户服务质量 ,增强市场竞争力 ,社会中介组织必须开展内部营销 ,其关键是加强员工管理 ,注重文化建设 ,改革流程与制度     

建立完善的失地农民社会保障制度的构想

失地农民是城市化进程中产生的一个特殊群体,亟待为其建立相应的社会保障制度.失地农民失去其生存的物质基础,生存权受到威胁,国家有责任也有义务为失地农民建立社会保障制度.本文简要论述了建立失地农民社会保障制度的原则,建议为失地农民建立完善的与城市社会保障体系相衔接的社会保障制度,将失地农民纳入最低生活保障体系,并为其建立相应的就业机制.     

我国建立行政公诉制度探析

从现实需要入手分析了行政诉讼法在实施中存在的问题,由此引出行政公诉的概念,进而根据我国社会经济生活发展的需要和宪法、法律的基本原则和具体规定提出建立以人民检察院为起诉主体,以维护国家及社会公共利益为目的,适合我国国情的行政公诉制度,并据此对行政公诉制度的建立提出初步的设想。     

赫尔巴特的心理学思想及其在教学过程中的应用

简述了赫尔巴特的生平及对教育学的贡献,从哲学思想入手,论述了他的心理学思想以及在教学过程中的应用。他以心理学作为教育学的基础,在一定程度上揭示了教育发展的规律,并使教育学第一次具有了科学的形式。他毕生致力于把教育学建立在心理学基础上的伟大尝试。     

从收容遣送制度到社会救助制度的优化分析

本文对收容遣送制度、流浪救助制度建立的价值目标及手段进行比较分析，指出流浪救助制度在立法目的、救助手段、权利倾向、政府责任承担上的优化，进一步指出现行流浪救助制度的新问题，并指出流浪救助制度发展的方向。期待流浪救助制度能不断优化。从而使流浪救助制度价值目标实现逐步走向完善。     

Identity, identification, and relationship through social alliances

The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social alliances are an important means whereby employees identify more closely with their organizations while gaining a greater sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations. Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational identification. The results also suggest that participation in social alliances may result in multiple forms of identification: intra- and interorganiza-tion identification. Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications. Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review. Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration (marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations, socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing.     

企业纵向一体化战略的利益协调——一个社会资本视角的分析

根据社会资本的丰富内涵,纵向一体化战略下企业的社会资本由外部资本和内部资本构成;基于社会资本的视角,纵向一体化战略的利益协调本质可归纳为三个命题,即市场交易成本过高的根本原因是外部社会资本的短缺、专用性人力资本的协同效应影响纵向一体化战略的成功实施以及培育优质社会资本可以减少被购并企业的机会主义行为.促进纵向一体化战略的利益协调,需要从企业内、外部社会资本的培育两方面努力.     

对吉林省高校体育教师人力资源开发的思考

针对目前吉林省高校体育教师人力资源开发过程中存在的主要问题,应从社会环境优化视角进行系统研究,并在对社会环境目标优化理论界定的基础上,提出相应的对策,以支持吉林省高校体育教师人力资源开发的顺利进行。     

情景教学——旅游英语教学的有效方法

教师可通过用声音创设情景,运用多媒体展示情景以及让学生参与情景的创设,为学生创造一个心情舒畅、充满乐趣、便于诱发想象能力的情景。激发学生学习英语的潜力,提高学习英语的效率。     

职业学校学生学习心理之浅谈

职业学校学生的学习心理在学习动机、学习兴趣、学习能力等方面有其特殊性。职业教育应合理构筑教 学计划、强化专业技能培训,提倡“以学为中心”培养学生学习兴趣,帮助、辅导学习有困难的学生。